A build is won on the material bill, not the labour
On a self-build, materials are usually the largest single line, and they are the line you have the most control over. Labour you either do or you pay for. Permits and services are fixed. Materials are a market, and markets have gaps.
Those gaps are bigger than people expect. Comparing the same items across the major banners in Quebec, we see swings of 10 to 25 percent on identical products, week to week, store to store. On a bathroom that is lunch money. On a house it is thousands of dollars, on materials you were buying anyway.